Katherine Westholm founded Red Squid Media after spending more than a decade in nonprofit, mission-driven for-profit and community media. She focuses on narrative-driven content and has contributed to work appearing on PBS, MTV, and the Discovery Science Channel. She consults in how to use video to its best effect to persuade audiences to feel and act. Katherine specializes in post-production editing and draws upon her network of filmmaking professionals to deliver custom experiences to unique audiences.